Previously luxury used to be a scenario where you had more expensive car than your neighborhood or a careless attitude towards spending money. Likewise, there are many ways where show-off is considered as something top-notch. Luxury is actually bouncing between reaching potential and rare game. Also, it could be defined in a way where one spends more than what is needed.
Nowadays it’s been changing where people are more inclined towards being valued. Value does not necessarily come from the character but the lifestyle as well. And, lifestyle parameters have changed upside down. Retro culture might have given us many trends which exist till now but a saddening fact is that following generation had a lack of vision. They think expenditure is a way to live and previously known culture and tradition vanished in a thin air.
And, now we most likely follow rather than lead.
Here the question arises – Why we always accuse the new generation and why can’t we check on the roots where the problem is coming from?
Fashion of that era had a huge impact till date. The big polka dots, loud statements, bellbottoms, flashy colors were in trend. We completely forgot the other end where Indian wear lives. The situation gets worsen everyday. We hold on to the fashion to the extreme level and went one side completely not thinking about the consequences. The western culture with its careless attitude came into existence in India making people follow it blindly.
The whole society now blames the youth for not wearing Indian but where is it actually coming from?
Suit salwars, sarees which were nothing but boring fashion before bollywood celebrities took this on a different platform. And, now it is more than we can imagine. Fashion sense again went upside down and trends now have a different meaning. But still, do we know what is Indian? By saying this, people often link it with traditions cultures and then sympathize.
Culture is something which creates your identity and it does not need your sympathy at all. We became timeless when we grip onto something and carry forward it in our own style. Now, we are bound with time and have to completely transform ourselves every single day just to cope-up with the outer world’s beauty. Society has set rules according to the so-called fashion which is a nuisance.
Indian clothes basically handlooms are not just ‘Khadi’ because that’s most of the people believe. There is a lot more in it. We have traditional Indian weavers who still exists and working hard to let the art survive. It is us who do not realize their potential or are not aware of them.
How many of us know what we wear on casual days other than occasional ceremonies where we pay attention to the tiniest of details. Why not everyday fashion or should we say everyday wears can be more valuable?
Upgrade yourself, know what you wear, add value to it and create your identity that reflects your soul.
Both should start with your body and goes into your soul. What happens nowadays is it starts with your outer appearance and goes under the sharp eyes of your neighborhood society, workplace people or any random individual. Inferiority complex, bodyshame comments, judgments all come along with the latter part.
That is why it is indeed important to know yourself and know your true worth.
You want credits for even a small work you do at your workplace. You want everybody to recognize your talent and you are hands full of some big projects under your name. You create rage when you are not appreciated at work. You know you are better than others but still do not get a deserving appraisal rather another colleague who does not deserve gets better than you. You do not get promotion after much hard work and you quit your job because of being de-valued.
The above said all the scenario stands true for the Indian weavers. For years they have been covering your body by burning their mid-night oil but did not get any kind of recognition.
There comes a time when the situation of weavers was coming in front of the people and it was no less than exploitation. Politicians did not want to make this a hurdle at the time of voting. So, they come up with different schemes on papers. There are long articles, multiple schemes, statistics with all the figures you can see on digital platforms. Other than this there are different clusters available for the weavers so that they can upgrade themselves. But, the question is if they really working as expected. And, the answer is no!
There are different development schemes, promotion schemes and welfare schemes all for the weavers to increase their standard of living. Top of that, truth is Indian weavers today is still earning 5-7000 per month after all these schemes.
Business minded people who think nothing but their profit only went to these weavers, promised them higher wages and made them fool. Till the time weavers realize they have been cheated, it’s too late. The beautiful silk saree on which you spend thousands of bucks were bought by weavers in surprisingly low amount. This is a saddening fact and extremely disgusting on the part of humanity.
On the other hand, powerlooms gets introduced which became a threat to the local weavers. Due to no education and literacy, they are unable to learn a new skill and unable to compete with the production of powerloom. Instead of giving employment, there exists a tiff between the two. Even the current situation struggles between these two part and neither the government nor the business people have worked towards it.
A recognition in terms of awards and bogus promises which is nothing if seen but somehow satisfies these poor weavers. The reason is after a long time the other society is paying them attention and listening to their queries. Fulfilling part does not come under it. They still live below the poverty line where the whole family works and get peanuts as a salary.
Still, they get satisfied when you wear the saree made by them. Still, they want nothing but to weave because they want this art to live forever.
We follow but we never raise a question and this is where we lack behind. We go to the market to shop and even pick-up the second best by compromising on our priorities. We think the discounted price is worth and does not realize the back-end reality.
Insecurities create a space of complex and business is earning profits with it. You are not satisfied with your own appearance and want to look like somebody else. The market is actually taking advantage of it. First, they infuse insecurities in the air and then they give you the solution as well. That’s the vicious circle!
You see big banners of discounts and special offers every other day at your nearby market. You go to the discounts section and buy even more than required. Let us not go into the basics but what actually is the discount section. It should be those items which are not being sold out as fresh arrivals mainly some specific sizes or off season clothes. However, what we see is degraded quality and defective items on discount which is completely unfair. Even some of the retails section actually creates discounted items separately. These items include a lower quality fabric and the basic stitching is not maintained like interlocking, proper lining etc. And, if you see in details they have been stitched by being a cheapskate.
They have been conceptualized as luxury wears and exclusive items. Yes, there making is expensive nowadays but that does not mean common people should be kept distant from the actual Indian wear. Another reason people do not see them in local markets because that would make handlooms in trend. Therefore giving a tough competition to other brands most of them are not of India’s.
This is called as cutting out the competition. So, as per this scenario, we are actually living on the second best. We do not even know if it is best because we haven’t yet seen the other side.
For the sake of said promises, weavers are been blind-folded by letting them explore the markets in terms of exhibitions and fairs and not real markets. These are the places where people go and buy handlooms out of sympathy most of the times. Business is actually shining brightly by playing the game of tradition and making people fool by it.
Our question is – Why in the name of our culture? If you like a dress, go buy it despite thinking if it is Indian or not.
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